02673nam a22004931i 4500 000711750 CaToSAGE 20240202172917.0 20170113114334.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172013enk fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473989863 (ebook) : No price (OCoLC)1017713740 CaToSAGE eng CaToSAGE rda pn UtOrBLW a ii R605 .D59 2017 615.53 Dixit, Mukund, author. Bharadwaj Aushadhalay / Mukund Dixit, Verma Sanjay. London : SAGE Publications Ltd, 2017. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Dixit, M., & Sanjay, V. (2013). Bharadwaj Aushadhalay. BP0351. Ahmedabad: Indian Institute of Management, Ahmedabad. This case provides an opportunity to identify and discuss issues in sustenance of an incumbents strategy in the changing environment. The context is the practice of Nadi Nidan (pulse diagnosis) and treatment of disorders based on this according to Ayurveda, the ancient system of Indian medicine. It describes the functioning of Bharadwaj Aushadhalay, an Ayurveda clinic run by Vaidyaji since 1955 and presents the history of the clinic, the process by which Vaidyaji learnt the practice of Nadi Nidan, the profile of the patients, the mode of treatment, restrictions imposed by Vaidyaji on the patients, their response and competitive pressures on the system. The case also provides a brief sketch of Ayurveda, its principles, currents trends in the education and research in Ayurveda, and recent advances in diagnostic tools and techniques. The case can be used in courses of Strategic Management in the module on Strategies for Sustainable Competitive Advantage and Knowledge Management. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Bharadwaj Aushadhalay Case studies. Medicine, Ayurvedic History Case studies. Physical diagnosis Case studies. Medical care India Case studies. Sanjay, Verma, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/bharadwaj-aushadhalay Plný text SBC EB NEPOSILAT EB