02344nam a22004691i 4500 000711772 CaToSAGE 20240202172917.0 20170113114336.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172007enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473992368 (ebook) : No price (OCoLC)1017731950 CaToSAGE eng CaToSAGE rda pn UtOrBLW e fr HD9572.9.E97 S36 2017 338.7622 Schmedders, Karl, author. Fueling sales at EuroPet / Karl Schmedders, I. Campbell Lyle. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally published: Schmedders, K., & Lyle, I. C. (2007). Fueling sales at EuroPet. 5-307-505. Evanston, IL: Kellogg School of Management, Northwestern University. EuroPet S.A. was a multinational company operating gas stations in many European countries. There was a growing propensity for supermarkets to attach gas stations to their retail operations, which was developing into a major threat to EuroPet. As a result, in the mid-1990s, the company began to develop and brand its own convenience stores co-located with its gas stations. However, the company was spending much more on advertising the convenience stores than its competitors did. Management now had to decide if the increase in sales attributed to advertising efforts justified the advertising spend by analyzing the market data from one large metropolitan area: Marseille, France. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas EuroPet Case studies. Petroleum industry and trade France Marseille Case studies. Lyle, I. Campbell, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/fueling-sales-at-europet Plný text SBC EB NEPOSILAT EB