Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search - Jeffery, Mark, (SAGE, 2016)
Originally Published in: Jeffrey, M., Egli, L., Gieraltowski, A., Lambert, J., Miller, J., Neely, L., Sharma, R. (2009). Air France Internet marketing: optimizing Google, Yahoo!, MSN, and Kayak sponsored search. (Teaching note revised 02/03/2015). 5-407-753. Evanston, IL: Kellogg School of Management, Northwestern University.