02489nam a2200469 i 4500 000711787 StDuBDS 20240202172917.0 20160518115733.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473968790 (ebook) : No price (OCoLC)1017712304 StDuBDS eng StDuBDS rda pn HF5415.1265 658.872 23 Jeffery, Mark, author. Air France internet marketing : optimizing Google, Yahoo!, MSN, and Kayak sponsored search / Mark Jeffery [and six others]. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Jeffrey, M., Egli, L., Gieraltowski, A., Lambert, J., Miller, J., Neely, L., Sharma, R. (2009). Air France Internet marketing: optimizing Google, Yahoo!, MSN, and Kayak sponsored search. (Teaching note revised 02/03/2015). 5-407-753. Evanston, IL: Kellogg School of Management, Northwestern University. Rob Griffin, senior vice president and U.S. director of search for Media Contacts, a communications consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France. At the time of the case, SEM had become an advertising phenomenon, with North American advertisers spending $9.4 billion in the SEM channel, up 62% from 2005. Moving forward, Griffin wants to ensure that the team keeps its leading edge and delivers the results Air France requires for optimal Internet sales growth. This case study examines his efforts. Description based on online resource; title from home page (viewed on April 28, 2016). elektronické knihy fd186907 czenas electronic books eczenas Air France. Airlines Marketing Case studies. Internet marketing Case studies. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/air-france-internet-marketing-optimizing-sponsored-search Plný text SBC EB NEPOSILAT EB