02132nam a22004931i 4500 000711794 CaToSAGE 20240202172917.0 20170113114343.0 m|||||o||d|||||||| cr ||||||||||| 170109r20172008enka fo 000 0 eng d NEZPRACOVANÝ IMPORT 9781473995352 (ebook) : No price (OCoLC)1017725965 CaToSAGE eng CaToSAGE rda pn UtOrBLW HD9675.A64 P454 2017 338.4761699406 Hennessy, Julie, author. Zithromax Z-Pak and the Biaxin BBQ (A) / Julie Hennessy. London : SAGE Publications Ltd, 2017. 1 online resource : illustrations. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Originally Published in Hennessy, J. (2008). Zithromax Z-Pak and the Biaxin BBQ (A). 5-108-003(A). Evanston, IL: Kellogg School of Management, Northwestern University. The Biaxin case deals with competition in the mature market for antibiotics designed for use in the treatment of bacterial respiratory infections. The case tells the story of how Pfizers Zithromax stole the share dominance of an established brand, Abbotts Biaxin. The case deals with the importance in pharma markets of consumer (patient) and channel (physician and insurance payer) insight as well as pharmacological efficacy data. Description based on XML content. elektronické knihy fd186907 czenas Pfizer Inc. ko2010557126 czenas electronic books eczenas Abbott. Pharmaceutical industry. Competition. Antibiotics. Branding (Marketing) SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/zithromax-z-pak-and-the-biaxin-bbq-a Plný text SBC EB NEPOSILAT EB