02704nam a2200505 i 4500 000711795 StDuBDS 20240202172917.0 20160518115800.0 m||||||||d|||||||| cr ||||||||||| 160408s2016 enka fo 000|0|eng|d NEZPRACOVANÝ IMPORT 9781473977525 (ebook) : No price (OCoLC)1017715877 StDuBDS eng StDuBDS rda pn HD58.8 658.4063 23 Dixit, Mukund R., author. Procter & Gamble v/s Colgate - 2003 : an exercise in competitive dynamics / Mukund Dixit & D. Karthik. [London] : SAGE, 2016. 1 online resource : illustrations (black and white, and colour). text rdacontent still image rdacontent computer rdamedia online resource rdacarrier SAGE knowledge. Cases Originally Published in: Dixit, M. R., & Karthik, D. (2013). Procter & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics. BP0362. Ahmedabad: Indian Institute of Management, Ahmedabad. This exercise describes the competitive dynamics situation faced by two large companies, Colgate-Palmolive and Proctor and Gamble in the oral care business. Both of them introduced tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. This was followed by another introduction by Colgate in April 2003. This intensified the competitive battle between the two companies. The participants are required to get into the shoes of either Colgate or P&G to think through a competitive strategy. The case provides information on the estimated demand for tooth whitening solutions, gains and losses of the two companies, R&D expenditure, and players in the oral hygiene market. Description based on online resource; title from home page (viewed on May 4, 2016). elektronické knihy fd186907 czenas electronic books eczenas Procter & Gamble Company. Colgate & Company. New products Case studies. Competition Case studies. Oral hygiene products Technological innovations Case studies. Karthik, D., author. SAGE knowledge. Cases. SAGE knowledge https://sk.sagepub.com/cases/procter-gamble-vs-colgate-2003-competitive-dynamics Plný text SBC EB NEPOSILAT EB