Procter & Gamble v/s Colgate - 2003 : an exercise in competitive dynamics - Dixit, Mukund R., (SAGE, 2016)
Originally Published in: Dixit, M. R., & Karthik, D. (2013). Procter & Gamble v/s Colgate - 2003: An Exercise in Competitive Dynamics. BP0362. Ahmedabad: Indian Institute of Management, Ahmedabad.