It's a new day : Microsoft's Office 2007 launch campaign - Sawhney, Mohanbir S., (SAGE, 2016)
Originally Published in: Sawhney, M., & Waikar, S. (2009). It's a New Day: Microsoft's Office 2007 Launch Campaign. 5-409-756. Evanston, IL: Kellogg School of Management, Northwestern University.