Marketing the Nissan Micra and Tata Nano using social media - Tybout, Alice M., (SAGE, 2016)
Originally Published in: Tybout, A. M., & Fahey, N. (2012). Marketing the Nissan Micra and Tata Nano Using Social Media (case revised 17/01/2013). 5-412-752. Evanston, IL: Kellogg School of Management, Northwestern University.