02255nam a22004691i 4500 000711836 CaToSAGE 20240202172917.0 20180614134208.1 m|||||o||d|||||||| cr ||||||||||| 180614s2018 enk fob 001 0|eng|d NEZPRACOVANÝ IMPORT 9781526459909 (ebook) : No price (OCoLC)1043727975 CaToSAGE eng CaToSAGE rda pn UtOrBLW TT670 .R63 2018 646.4204 Robson, Karen, author. Victorias secret : keeping up in a changing industry / Karen Robson, Leyland Pitt. London : SAGE Publications: SAGE Business Cases Originals, 2018. 1 online resource. text txt rdacontent computer c rdamedia online resource cr rdacarrier SAGE Knowledge. Cases Includes bibliographical references and index. Victorias Secret, a powerful player in the womens undergarment industry, built a highly sexual brand image around tall, thin models. In 2017 the company remained the dominant player in the industry, but the brand faced increasing pressure from new competitors, as well as changing customer preferences. The company responded by cutting non-core product lines and adapting its marketing strategy, but it was not clear whether these changes were moving the company in the right direction. This case explores how changes to the marketing environment impact brands, even those as big and powerful as Victorias Secret. In addition, this case explores how a brand can adapt to changes in the industry landscape. Description based on XML content. elektronické knihy fd186907 czenas electronic books eczenas Victoria's Secret (Firm) Lingerie. Clothing and dress. Pitt, Leyland, author. SAGE Knowledge. Cases. SAGE Knowledge https://sk.sagepub.com/cases/victorias-secret-keeping-up-in-a-changing-industry Plný text SBC EB NEPOSILAT EB