<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>02126nam a2200541 i 4500</leader>
  <controlfield tag="001">000712054</controlfield>
  <controlfield tag="003">MiAaPQ</controlfield>
  <controlfield tag="005">20240224105505.0</controlfield>
  <controlfield tag="005">20231222033248.0</controlfield>
  <controlfield tag="006">m     o  d |</controlfield>
  <controlfield tag="007">cr cnu||||||||</controlfield>
  <controlfield tag="008">231222s2024    njua    o     001 0 eng d</controlfield>
  <datafield tag="STA" ind1=" " ind2=" ">
   <subfield code="a">NEZPRACOVANÝ IMPORT</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="z">9781119835219</subfield>
   <subfield code="q">(print)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9781119835370</subfield>
   <subfield code="q">(electronic bk.)</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(MiAaPQ)EBC30999452</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(Au-PeEL)EBL30999452</subfield>
  </datafield>
  <datafield tag="035" ind1=" " ind2=" ">
   <subfield code="a">(OCoLC)1412624228</subfield>
  </datafield>
  <datafield tag="050" ind1=" " ind2="4">
   <subfield code="a">HF5415</subfield>
   <subfield code="b">.K685 2024</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2=" ">
   <subfield code="a">658.8</subfield>
   <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Kotler, Philip,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Marketing 6.0 :</subfield>
   <subfield code="b">the future is immersive /</subfield>
   <subfield code="c">Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
   <subfield code="a">First edition.</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
   <subfield code="a">Hoboken, New Jersey :</subfield>
   <subfield code="b">John Wiley &amp; Sons, Inc.,</subfield>
   <subfield code="c">[2024]</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="4">
   <subfield code="c">©2024</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 online resource (viii, 248 pages) :</subfield>
   <subfield code="b">illustrations</subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
   <subfield code="a">text</subfield>
   <subfield code="b">txt</subfield>
   <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
   <subfield code="a">computer</subfield>
   <subfield code="b">c</subfield>
   <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
   <subfield code="a">online resource</subfield>
   <subfield code="b">cr</subfield>
   <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Includes index.</subfield>
  </datafield>
  <datafield tag="588" ind1=" " ind2=" ">
   <subfield code="a">Description based on print version record.</subfield>
  </datafield>
  <datafield tag="590" ind1=" " ind2=" ">
   <subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Marketing.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
   <subfield code="a">Technology.</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="7">
   <subfield code="a">elektronické knihy</subfield>
   <subfield code="7">fd186907</subfield>
   <subfield code="2">czenas</subfield>
  </datafield>
  <datafield tag="655" ind1=" " ind2="9">
   <subfield code="a">electronic books</subfield>
   <subfield code="2">eczenas</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Kartajaya, Hermawan,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Setiawan, Iwan,</subfield>
   <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
   <subfield code="i">Print version:</subfield>
   <subfield code="a">Kotler, Philip.</subfield>
   <subfield code="t">Marketing 6. 0 : The Future Is Immersive.</subfield>
   <subfield code="b">First edition.</subfield>
   <subfield code="d">Hoboken, New Jersey : John Wiley &amp; Sons, Inc., c2024</subfield>
   <subfield code="h">viii, 248 pages</subfield>
   <subfield code="z">9781119835219</subfield>
   <subfield code="w">(DLC) 2023035116</subfield>
  </datafield>
  <datafield tag="797" ind1="2" ind2=" ">
   <subfield code="a">ProQuest (Firm)</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="0">
   <subfield code="u">https://ebookcentral.proquest.com/lib/vsep/detail.action?docID=30999452</subfield>
   <subfield code="y">Plný text</subfield>
  </datafield>
  <datafield tag="856" ind1="4" ind2="2">
   <subfield code="u">https://knihovna.vse.cz/zdroje/proquest-ebook-central/?info</subfield>
   <subfield code="y">Informace o práci s e-knihami</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">PQ-OWNED</subfield>
  </datafield>
  <datafield tag="BAS" ind1=" " ind2=" ">
   <subfield code="a">EB</subfield>
  </datafield>
  <datafield tag="LKR" ind1=" " ind2=" ">
   <subfield code="a">PAR</subfield>
   <subfield code="b">000725920</subfield>
   <subfield code="l">UEP01</subfield>
   <subfield code="r">776</subfield>
   <subfield code="m">E-book</subfield>
   <subfield code="n">Tištěná verze</subfield>
  </datafield>
  <datafield tag="993" ind1=" " ind2=" ">
   <subfield code="x">NEPOSILAT</subfield>
   <subfield code="y">EB</subfield>
  </datafield>
 </record>
</collection>
