03465ntm a22005297i 4500 000713301 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bártová, Tereza ISIS:145622 dis Mezinárodní právní rámec pro regulaci klamavé reklamy na doplňky stravy na sociálních médiích : Ochrana spotřebitele a prevence šíření dezinformací o výživě eng International Legal Framework for the Regulation of Misleading Advertising of Dietary Supplements on Social Media : Consumer Protection and Prevention of Nutrition Misinformation Tereza Bártová 2024 ?? stran : digital, PDF soubor Vedoucí práce: Radek Čajka Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The current situation on the social media and Instagram platform in particular concerning occasional unfair behaviour of producers and sellers of nutritional supplements can cause decrease in customers´ loyalty to the company or an individual standing behind the business, inefficient wasting of buyers´ money and, in some severe cases, even health damage. These situations are not only economically inefficient, unfair from the marketing and business point of view, unethical from the social perspective, but also on the border of illegality if the health of an individual is threatened. The main reason for this diploma thesis to be written is raising awareness about this issue that might be unintentionally overlooked by experts in many connected disciplines: law, marketing, nutrition, ethics, cyber security on social media and others. Its purpose is to find the reason why such cases of fraud have a chance to happen at all, define them and intent to find the appropriate solution to the problem that could be as relevant and real as possible, so that it could be implemented directly to any corresponding channel with predispositions to have a real impact on the matter. Způsob přístupu: Internet mezinárodní obchod [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Consumer protection Misleading advertisement Competition law Dietary supplements Instagram policies Doing Business on Instagram Čajka, Radek, 1983- vse2014811932 ths Semenenko, Vadim ISIS:158002 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/84888/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84888 Hlavní práce https://insis.vse.cz/zp/84888/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84888/posudek/oponent/81869 Oponentura https://insis.vse.cz/zp/84888/podrobnosti dc:identifier NEPOSILAT VSKP vse84888 240611 84888