03444cam a22006737a 4500 000713525 OCoLC 20240503153229.0 20240423213016.0 m d cr cnu|||||||| 231202s2024 mau o 000 0 eng d NEZPRACOVANÝ IMPORT 1647829682 9781647829681 (electronic bk.) 3713491 (N$T) (OCoLC)1410592491 9781647829681 O'Reilly Media HF5415.127 658.8/02 23/eng/20240206 Kim, W. Chan, author. Blue Ocean Strategy [elektronický zdroj] ; and Beyond Disruption Collection (2 Books). Boston, Massachusetts : Harvard Business Review Press, 2024. 1 online resource (0 p.) Description based upon print version of record. Blue ocean strategy (expanded edition) / W. Chan Kim and Renée Mauborgne -- Beyond disruption / W. Chan Kim and Renée Mauborgne. The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. These two iconic books, Blue Ocean Strategy and Beyond Disruption, together changed how the world thinks about strategy and innovation. Blue Ocean Strategy, the #1 global bestseller, reframed strategy not as a game between rivals fighting over markets and customers but as a new approach to creating markets and attracting customers--in untapped new market spaces free of competition. Just as Blue Ocean Strategy redefines the essence of strategy, Beyond Disruption redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement of jobs, people, companies, and industries that happens when companies set out to disrupt. Taken together, these bestselling books will help you chart a bold new path to winning the future. Added to collection customer.56279.3 Market segmentation. Economics. Competition. Technological innovations. Success in business. Economic development. Business ethics. Disruptive technologies. Segmentation du marché. Économie politique. Innovations. Succès dans les affaires. Développement économique. Morale des affaires. Technologie de rupture. economics. aat economic development. aat Mauborgne, Renée, author. Container of (work): Kim, W. Chan. Blue ocean strategy. Container of (work): Kim, W. Chan. Beyond disruption. Print version: Kim, W. Chan Blue Ocean Strategy + Beyond Disruption Collection (2 Books) La Vergne : Harvard Business Review Press,c2024 9781647829674 EBSCOhost https://zdroje.vse.cz/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3713491 Plný text HBR EB NEPOSILAT EB MAIN ProQuest Ebook Central EBLB EBL7301932 EBSCOhost EBSC 3713491 92 N$T