03514ntm a22005057i 4500 000713607 CZ-PrVSE 20250830133620.0 m d cr n|||||||||| 250830s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Egorova, Elizaveta ISIS:157677 dis Strategic Narratives in Digital Public Diplomacy : A Comparative Case Study of U.S. and Chinese Social Media Campaigns (2020–2024) eng The Influence of the Media on Public Diplomacy / Elizaveta Egorova 2025 ?? stran : digital, PDF soubor Vedoucí práce: Jana Peterková Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The topic is Strategic Narratives in Digital Public Diplomacy: A Comparative Case Study of U.S. and Chinese Social Media Campaigns (2020–2024) My Bachelor's Thesis focuses on the examination of strategic narratives in digital public diplomacy of the US and China between 2020 and 2024. Both against the backdrop of heightened geopolitical tensions and digital transformation of communication itself, the two countries employ internet-based social media (Twitter/X, YouTube, Weibo) in order to influence international public opinion and advance their foreign policy agenda. The investigation adopts a qualitative comparative case analysis (QCA) as a point of departure for the study of thematic content, narrative strategies, and audience involvement. The findings indicate there are two conflicting models: the US approach, a decentralised model, a dialogical model concerning democratic values and international cooperation, versus a centralised, state-coordinated model concerned with development, sovereignty, and stability in China. While they face many of the same obstacles in doing so, including breaking the hold of traditional media and breaking through Western media, both countries have used digital platforms to extend their influence and build their respective soft power. The paper adds to our knowledge of how digital strategic communication mirrors and fuels national identity, foreign policy inclinations, and global aspirations. Způsob přístupu: Internet international and diplomatic studies [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas China Strategic narratives Public Diplomacy Digital Diplomacy Peterková, Jana, 1971- mzk2004265372 ths Trávníčková, Zuzana, 1977- js20061013015 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/82030/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/82030 Hlavní práce https://insis.vse.cz/zp/82030/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/82030/posudek/oponent/82360 Oponentura https://insis.vse.cz/zp/82030/podrobnosti dc:identifier NEPOSILAT VSKP vse82030 250828 82030