02827ntm a22005177i 4500 000713690 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Zubovych-Yavorska, Anastasiya ISIS:165110 dis Možnosti růstu Heureka Group na trzích EU eng Heureka Group’s growth opportunities in EU markets / Anastasiya Zubovych-Yavorska 2024 ?? stran : digital, PDF soubor Vedoucí práce: Eva Křenková Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 Thesis is based on a case study of a Czech multinational firm Heureka Group, which provides a comparison website that connects buyers and sellers and includes information about shopper’s behavior. Thesis focuses on growth opportunities in the EU markets for the Heureka Group with the aim of reaching profit and awareness. In the thesis twenty countries in the EU were analyzed for potential expansion with the use of a scoring model. The results from a scoring model showed that Netherlands represents the most favorable conditions among the other nineteen countries in the EU for market entry. Later, the using PESTLE and Porter’s five forces analysis were applied to identify the most suitable form of foreign market entry. From the findings of the methodologies employed the joint venture was chosen as the mode of entry into Netherlands. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Heureka Group market entry strategy Netherlands EU e-commerce Křenková, Eva vse20211128281 ths Čajka, Radek, 1983- vse2014811932 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/84231/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84231 Hlavní práce https://insis.vse.cz/zp/84231/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84231/posudek/oponent/81678 Oponentura https://insis.vse.cz/zp/84231/podrobnosti dc:identifier NEPOSILAT VSKP vse84231 240611 84231