03437ntm a22005057i 4500 000713816 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Trojan, Martin ISIS:159650 dis Navigace v oblasti udržitelnosti : Kritická analýza iniciativ společenské odpovědnosti Letiště Praha v době sociálních sítí eng Navigating Sustainability : A Critical Examination of Prague Airport's CSR Initiatives in the Age of Social Media Martin Trojan 2024 ?? stran : digital, PDF soubor Vedoucí práce: Radek Čajka Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The bachelor thesis analyses Prague Airport's Corporate Social Responsibility (CSR) activities critically, emphasising how they align with broader sustainability goals including community involvement, environmental stewardship, and transparent governance. The effectiveness of digital means of communication, such as social media, podcasts, and the airport's official website, in promoting and boosting the visibility of CSR activities is examined in the paper using a qualitative method. Through the analysis of reports and staff interviews, the research delves into how CSR is aligned with the airport's strategic goals, stakeholder engagement, transparency, and the environmental implications of the aviation industry. To place Prague Airport's initiatives within the greater industrial framework, the thesis also contains a comparison analysis of the airports of Hamburg and Heathrow. This comparison helps to clarify the differences in operational scales and approaches to corporate social responsibility. It also highlights how Prague Airport may improve and strengthen its CSR programmes. The primary conclusions underscore the significance of stakeholder participation, show innovative approaches to environmental management, and demonstrate how Prague Airport's CSR initiatives closely match its goal of becoming carbon neutral by 2050. Způsob přístupu: Internet mezinárodní obchod [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas corporate social responsibility social media aviation sustainability Čajka, Radek, 1983- vse2014811932 ths Procházka, Petr ISIS:89559 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/84890/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84890 Hlavní práce https://insis.vse.cz/zp/84890/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84890/posudek/oponent/81626 Oponentura https://insis.vse.cz/zp/84890/podrobnosti dc:identifier NEPOSILAT VSKP vse84890 240611 84890