03035ntm a22005177i 4500 000714006 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Wang, Pengsen ISIS:151557 dis Development Of The Chinese Milk-Tea Market In Informatization eng Development of the Chinese Milk-Tea Market in Informatization / Pengsen Wang 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jaroslav Halík Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This paper makes use of enterprise management, marketing theory, consumer behavior and other related knowledge. The paper analyzes the development status of milk tea industry in China, milk tea consumers, and the problems that will be faced in the development process of milk tea industry. First of all, PEST model will be used to analyze the macro environment of milk tea industry, which mainly includes four aspects: politics, economy, social culture and technology. After analyzing the macro environment of the milk tea industry market, the internal and external influencing factors are analyzed with SWOT analysis tool. Under the background of information technology, this paper analyzes the innovative method of milk tea marketing model and summarizes how to use this method for innovation in the development of China's milk tea industry. Milk tea industry is an industry with easy homogenization and fast iteration speed. This paper will show that milk tea chain industry can expand innovative ideas through case analysis and make innovative breakthroughs through scene value chain research. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas informatization Milk tea Marketing SWOT PEST Halík, Jaroslav, 1961- xx0051501 ths Zhao, Junbo opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/85592/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85592 Hlavní práce https://insis.vse.cz/zp/85592/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85592/posudek/oponent/82539 Oponentura https://insis.vse.cz/zp/85592/podrobnosti dc:identifier NEPOSILAT VSKP vse85592 240612 85592