03110ntm a22005057i 4500 000714022 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Žanonyová, Diana ISIS:164732 dis Strategie Expanze event & travel agency edison s.r.o. na český trh eng Expansion Strategy of the Event & Travel Agency Edison into the Czech Market / Diana Žanonyová 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jaroslav Halík Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The main goal of expansion of the Slovak based event & travel agency to the Czech market is the potential of getting new customers, as well as building the brands name. The first part will examine and analyse the potential strengths, weaknesses, opportunities, and threats of the market. Another analysis will be the PESTEL. Later, the research will be focused on the company and its potential. Based on these researches. I will choose the best model of entry to the Czech market. Research question: RQ1: What would be the market entry strategies and factors chosen to achieve the most successful and profitable expansion of the event & travel agency edison into the Czech Market? H2: Choosing the best strategic marketing and promotion of the company, tailored exactly for the Czech customers is necessary for raising brand awareness, generating interest, and acquiring a customer base in the Czech market. H3: Analysing and identifying market segments and niches in the Czech market are the key aspects for the company to have competitive advantage and growth in the Market. Způsob přístupu: Internet international business [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Travel agency Czech Republic Expansion Halík, Jaroslav, 1961- xx0051501 ths Mazánková, Zuzana ISIS:108126 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/85673/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85673 Hlavní práce https://insis.vse.cz/zp/85673/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85673/posudek/oponent/82700 Oponentura https://insis.vse.cz/zp/85673/priloha/28261 Přiloha k práci https://insis.vse.cz/zp/85673/podrobnosti dc:identifier NEPOSILAT VSKP vse85673 240612 85673