02912ntm a22005297i 4500 000714145 CZ-PrVSE 20240601120724.0 m d cr n|||||||||| 240601s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Bihány, Daniel ISIS:150031 dis Optimalizační API pro získávání zákazníků eng Optimization API for customer acquisition / Daniel Bihány 2024 ?? stran : digital, PDF soubor Vedoucí práce: Miroslav Umlauf Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The subject of this master’s thesis is the development of an analytics service for a corporate client of a consulting firm. The service is aimed at improving the customer acquisition rate of the client’s B2B business. The thesis focuses on the development of several components of the service, particularly its web API and database server, as well as the data-processing pipelines necessary to meet the client’s requirements. The service is hosted on Microsoft Azure. The primary objective of the thesis is to develop and integrate the components of the service, such that the client can begin its utilization. The thesis begins by describing the business problem and requirements, followed by an introductory overview of the service and the processes related to its usage. Next, the implementation of the service is outlined in detail. Finally, the developed solution is evaluated, with respect to the client’s feedback and usage. Způsob přístupu: Internet data a analytika pro business [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Customer Acquisition Database ETL Microsoft Azure Optimization Python Umlauf, Miroslav ISIS:145945 ths Novotný, Ota, 1971- jn20001103447 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/87318/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/87318 Hlavní práce https://insis.vse.cz/zp/87318/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/87318/posudek/oponent/82316 Oponentura https://insis.vse.cz/zp/87318/podrobnosti dc:identifier NEPOSILAT VSKP vse87318 240601 87318