04691ntm a22004937i 4500 000714168 CZ-PrVSE 20240503170400.0 m d cr n|||||||||| 240503s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kanatbekov, Zhanat ISIS:156377 dis DIGITALIZACE A JEJÍ VPLYV NA OBCHODNÍ PROCESY : PŘÍPADOVÁ STUDIE IMPLEMENTACE SALESFORCE V SKYBRIDGE eng Digitalization and its impact on business processes : a case study of skybridge's salesforce implementation Zhanat Kanatbekov 2024 ?? stran : digital, PDF soubor Vedoucí práce: Soňa Karkošková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby The concept of digital transformation has a significant impact on multiple facets of both the corporate sector and society. Digital transformation refers to the process of incorporating and assimilating digital technologies to generate novel or alter existing corporate procedures, commodities, amenities, and consumer interactions. Customer relationship management (CRM) systems are regarded as a pivotal technology that facilitates the process of digital transformation. These software platforms play a crucial role in assisting organisations in effectively managing and enhancing their engagements with both existing customers and potential prospects. the customer Relationship Management (CRM) solutions offer a multitude of advantages for enterprises, encompassing enhanced levels of client happiness, loyalty, retention, and profitability. This thesis offers an examination of Skybridge, a corporation specialising in cloud-based solutions for the purposes of data integration, analytics, and visualisation. Skybridge adopted Salesforce, a prominent customer relationship management (CRM) technology, to revolutionise and digitise its sales and marketing procedures. The thesis is structured into five distinct segments. Chapter 1 provides an overview of the history and contextual factors relevant to the case study, along with an elucidation of the research's objective and scope. In Chapter 2, an examination is conducted on the existing body of literature pertaining to digital transformation and Industry 4.0, specifically exploring the associated technologies. The primary emphasis is placed on Customer Relationship Management (CRM) systems and the Salesforce platform. In Chapter 3, an examination is conducted on the significance of Customer Relationship Management (CRM) within the context of digital transformation. Additionally, a comprehensive evaluation is presented about the business operations, products/services, and SWOT analysis of Skybridge. In Chapter 4, an account is given of the process and processes undertaken during Skybridge's deployment of Salesforce. This encompasses several aspects such as project planning and management, data modelling and migration, user training and change management, as well as the customization of Salesforce to suit the specific requirements of Skybridge. In Chapter 5, an assessment is conducted to analyse the effects and outcomes of Skybridge's deployment of Salesforce on many aspects, including sales processes and data insights, sales productivity, and performance, as well as the advantages and disadvantages associated with this implementation. The thesis finishes by providing a concise overview of the primary discoveries, ramifications, constraints, and recommendations for future investigation. Způsob přístupu: Internet data a analytika pro business [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Salesforce Digitalization Technology Integration Sales and Marketing Karkošková, Soňa ISIS:53698 ths Novotný, Ota, 1971- jn20001103447 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/88326/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/88326 Hlavní práce https://insis.vse.cz/zp/88326/podrobnosti dc:identifier NEPOSILAT VSKP vse88326 240430 88326