03005ntm a22005057i 4500 000714884 CZ-PrVSE 20240601120724.0 m d cr n|||||||||| 240601s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kubata, Jan ISIS:163171 dis Inovace Sportovní Organizace eng Business Innovation of Sports Organization / Jan Kubata 2024 ?? stran : digital, PDF soubor Vedoucí práce: Václav Kupec Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 In the turbulent world of sports and business, organizations face constant challenges, bringing the necessity of strategic innovation to light. The bachelor thesis aims to analyze internal resources, perform a comprehensive external environment analysis, and create recommendations and proposals to innovate the organization and enhance their strategy. To achieve this goal, analytical tools such as Stakeholder analysis, PESTEL, Porters Five Forces, Industry Life Cycle, VRIO, Benchmarking, SWOT, and finally Scenario Planning were employed. The findings uncover significant strategic gaps, opportunities, and threats that the organization faces in the constantly changing world such as outdated coaching methods or the limited use of in-game technology. The thesis follows with recommendations to the organization including investing in new in-game technologies or joining international programs to strategically evolve and innovate the organization. If the suggested recommendations for improvement are fully and correctly implemented, the organization can strategically innovate, improve, and grow. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Strategic analysis PESTEL analysis SWOT analysis Innovation Kupec, Václav ISIS:137919 ths Kopkáně, Heřman ola2010548290 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/85872/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85872 Hlavní práce https://insis.vse.cz/zp/85872/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85872/posudek/oponent/83309 Oponentura https://insis.vse.cz/zp/85872/podrobnosti dc:identifier NEPOSILAT VSKP vse85872 240531 85872