02843ntm a22004937i 4500 000715053 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Buğur, Ozan ISIS:172200 dis Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry eng Exploring the Impact of Country of Origin on Turkish Consumer Perceptions in the Automotive Industry / Ozan Buğur 2024 ?? stran : digital, PDF soubor Vedoucí práce: Marek Vinš Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The extensive network of research on the influence of Country of Origin (COO) and Country of Manufacturing (COM) has covered various product groups, yet its focus on the Turkish automotive industry and consumers remains to be accomplished. This research provides a literature background enriched with contemporary perspectives on Turkey’s automotive industry and the aspects of Turkish consumer behaviour. Through a quantitative approach employing a questionnaire, it investigates the extent to which COO and COM shape Turkish car buyers' evaluations, particularly concerning pricing and quality perceptions. Additionally, the study explores the relationship of COO and COM with sociocultural factors such as social class, nationalism, ethnocentrism, avoidance, and skepticism. In summary, this study provides an insightful contribution to future literature and management practices. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas country of origin automotive industry turkish consumer Vinš, Marek jo2013743455 ths Plíhal, Pavel opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86607/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86607 Hlavní práce https://insis.vse.cz/zp/86607/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86607/posudek/oponent/83529 Oponentura https://insis.vse.cz/zp/86607/podrobnosti dc:identifier NEPOSILAT VSKP vse86607 240614 86607