03029ntm a22005057i 4500 000715068 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Mamatov, Mirjamol ISIS:172214 dis Strategic Returns from CSR : A critical review of Warby Parker’s CSR Initiative eng Strategic Returns from CSR : A critical review of Warby Parker’s CSR initiative Mirjamol Mamatov 2024 ?? stran : digital, PDF soubor Vedoucí práce: Tomáš Ryška Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis investigates how Corporate Social Responsibility (CSR) initiatives can be strategically implemented to enhance a strategic outcome - a company's brand image. Through a qualitative case study of Warby Parker, the research analyses the alignment of CSR with core business objectives, stakeholder engagement in CSR development, and communication of CSR efforts. Drawing upon stakeholder theory, the CSR Brand Positioning Grid, and the Triple Ba Bottom Line approach, the study provides insights into Warby Parker's successful integration of CSR into its business strategy. The findings highlight the importance of authentic leadership commitment, employee involvement, and strategic partnerships in driving effective CSR outcomes. By critically examining Warby Parker's CSR approach, the thesis offers valuable lessons and best practices for companies seeking to develop or enhance their CSR strategies, contributing to the literature on strategic CSR and its potential to drive business performance and social impact. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Corporate Social Responsibility Strategic CSR Stakeholder Engagement Brand Image Ryška, Tomáš, 1976- xx0111891 ths Sieber, Patrik, 1977- xx0023780 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86643/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86643 Hlavní práce https://insis.vse.cz/zp/86643/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86643/posudek/oponent/83719 Oponentura https://insis.vse.cz/zp/86643/podrobnosti dc:identifier NEPOSILAT VSKP vse86643 240614 86643