03389ntm a22005177i 4500 000715106 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Mrňová, Aneta ISIS:172216 dis Organizational ESG practices and the attidudes of generation Z eng Organizational ESG practices and the attidudes of generation Z / Aneta Mrňová 2024 ?? stran : digital, PDF soubor Vedoucí práce: Ondřej Machek Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis investigates Generation Z’s attitudes toward organizational ESG practices, aiming to bridge the gap in theoretical knowledge about ESG attitudes and provide practical implications for businesses. Employing an online questionnaire, quantitative data was collected from university students. Statistical analyses, including multiple regression, one-sample t-tests, one-way ANOVA, and correlation tests, revealed that Generation Z exhibits a high awareness of ESG, particularly valuing environmental aspects over governance. It was concluded that Generation Z displays an overall positive attitude toward organizational ESG practices shaped by the attributes of having a socially conscious mindset and a desire for authenticity. The research demonstrates a positive correlation between Generation Z's attitudes towards ESG and their inclination to pay premiums for sustainable products, as well as their consideration of ESG commitments when evaluating job opportunities. The managerial implications of the thesis highlight the necessity for companies to actively promote their ESG initiatives, as Generation Z’s perception of a company can be significantly influenced by its ESG practices. Thus, transparent communication and educational campaigns are essential to capitalize on aligning organizational ESG practices with Generation Z’s preference for environmentally and socially responsible brands. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Sustainability Corporate Responsibility Generation Z ESG Attitudes Machek, Ondřej, 1985- mzk2013753087 ths Bruder Badie, Natálie ISIS:94125 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86741/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86741 Hlavní práce https://insis.vse.cz/zp/86741/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86741/posudek/oponent/82438 Oponentura https://insis.vse.cz/zp/86741/podrobnosti dc:identifier NEPOSILAT VSKP vse86741 240611 86741