03127ntm a22005297i 4500 000715139 CZ-PrVSE 20240623000300.0 m d cr n|||||||||| 240622s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Lecru, Louis ISIS:170102 dis Způsob vstupu společnosti Green0meter do Číny eng Mode of Entry in China for Green0meter / Louis Lecru 2024 ?? stran : digital, PDF soubor Vedoucí práce: Mikuláš Pichanič Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis examines the entry strategy for Green0meter, a start-up specialising in Environmental, Social and Corporate Governance (ESG) reporting and consultancy, as it plans to expand into the Chinese market. Founded by CEMS program alumni and backed by KBC Group, this enthusiastic team of professionals wants to extend its reach beyond Central Europe. Their essential service is a user-friendly reporting platform that simplifies handling ESG information, which is growing in importance for businesses worldwide. This study discusses the importance of ESG reporting for small and medium-sized enterprises (SMEs), which will likely become a standard requirement in the future. Therefore, Green0meter will try to take advantage of this shift by entering Asian economies and focusing on China's dynamic market. The thesis will explore practical strategies for market penetration and identify the challenges and opportunities Green0meter may face. The goal is to provide a comprehensive plan that will aid Green0meter in successfully establishing itself in China amidst the increasing emphasis on sustainability. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Market Entry Strategy Mode of Entry China ESG Sustainability Pichanič, Mikuláš, 1942- ola2004212069 ths Bolotov, Ilya mzk2011670031 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86834/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86834 Hlavní práce https://insis.vse.cz/zp/86834/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86834/posudek/oponent/83262 Oponentura https://insis.vse.cz/zp/86834/priloha/28895 Přiloha k práci https://insis.vse.cz/zp/86834/podrobnosti dc:identifier NEPOSILAT VSKP vse86834 240618 86834