03825ntm a22005897i 4500 000715150 CZ-PrVSE 20240623000300.0 m d cr n|||||||||| 240622s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Budinský, Jan ISIS:140555 dis Za hranice doručování jídla : Úloha hlavního byznysu a dalších faktorů úspěšnosti superaplikací, poučení z dominance společnosti Grab v oblasti SEA pro expanzi společnosti Wolt v České republice eng Beyond Food Delivery : The Role of Core Business and Other Success Factors for Superapps, Lessons from Grab's SEA Dominance for Wolt's Expansion in the Czech Republic Jan Budinský 2024 ?? stran : digital, PDF soubor Vedoucí práce: Heřman Kopkáně Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis delves into the multifaceted world of super apps, all-in-one platforms offering a variety of services integrated into a single application, which are revolutionizing the field of global mobile apps. A multilateral approach sheds light on their current landscape, history, and future trajectory. A comprehensive overview details super app benefits, challenges, and successful examples. Logistic regression models written in R using RStudio analyze data from five key industries (Mobility, Food Delivery, Messaging, Fintech, and eCommerce) to identify factors influencing the adoption of super app strategies and address the limited research on super apps outside the Mobility sector. Analysis of 1783 companies, identifying 43 as super apps, reveals that significant funding, regional origin, and company size are crucial determinants. A survey of 104 respondents from 36 countries explores user awareness, and usage patterns, bridging the knowledge gap on super app consumer preferences and revealing a significant discrepancy between usage and awareness of these platforms. Additionally, a descriptive analysis of Grab’s success offers strategic insights into Wolt’s potential super app journey in the Czech market. All these findings provide a complex understanding of the super app phenomenon and offer valuable learnings and inspiration for researchers and industry stakeholders. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas platform integration binary logistic regression customer survey descriptive analysis R programming super apps mobility food delivery messaging fintech eCommerce Kopkáně, Heřman ola2010548290 ths Machek, Ondřej, 1985- mzk2013753087 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86869/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86869 Hlavní práce https://insis.vse.cz/zp/86869/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86869/posudek/oponent/82950 Oponentura https://insis.vse.cz/zp/86869/podrobnosti dc:identifier NEPOSILAT VSKP vse86869 240620 86869