02858ntm a22005057i 4500 000715425 CZ-PrVSE 20240615111821.0 m d cr n|||||||||| 240615s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Serhiienko, Yevhenii ISIS:157837 dis Strategic analysis of Porsche AG : luxury EV market eng Strategic analysis of Porsche AG : luxury EV market Yevhenii Serhiienko 2024 ?? stran : digital, PDF soubor Vedoucí práce: Natálie Bruder Badie Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The company's competitive advantages and potential challenges are examined by a comprehensive analysis of Porsche's strategic initiatives. The study uses various strategic tools, including SWOT analysis, Porter's Five Forces, and PEST analysis, to provide a holistic view of Porsche's position in the luxury electric vehicle ecosystem. The thesis concludes with practical recommendations for Porsche AG management to strengthen its position in the luxury electric vehicle segment. Způsob přístupu: Internet bachelor of business administration [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas Luxury EV market Automotive industry Strategic analysis Porsche AG Bruder Badie, Natálie ISIS:94125 ths Machek, Ondřej, 1985- mzk2013753087 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/87910/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/87910 Hlavní práce https://insis.vse.cz/zp/87910/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/87910/posudek/oponent/82371 Oponentura https://insis.vse.cz/zp/87910/podrobnosti dc:identifier NEPOSILAT VSKP vse87910 240612 87910