03206ntm a22005177i 4500 000715804 CZ-PrVSE 20240525192552.0 m d cr n|||||||||| 240525s2018 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Krivošová, Martina ISIS:100172 dis Vývoj zdieľanej ekonomiky v Českej republike : Kvantitatívna analýza médií eng The development of sharing economy in the Czech Republic : Quantitative media analysis Martina Krivošová 2018 ?? stran : digital, PDF soubor Vedoucí práce: Martin Lukeš Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2019 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2019 The thesis analyses the development of sharing economy in the Czech Republic over the last decade (2008-2017) as presented by the Czech media. More than 8 000 messages sourced from print media, television and radio were subjected to quantitative media analysis in order to explain when and how this phenomenon emerged in the Czech Republic. Additional set of 223 message was subjected to content analysis to understand the relevance of this phenomenon and the way it is presented to the Czech audience. Based on the quantitative media analysis it was concluded that the term “sharing economy” was adopted by the Czech journalists only around the year 2015. However, even now the term is not widely adopted. In most of the cases, the term is not used when the message refers to some sharing economy company. Negative attributes are more often associated with the sharing economy than its positive impact. This can be largely influenced by the fact that the term “sharing economy” is in 70% of case associated with companies Uber and Airbnb, who have recently earned negative media coverage due to the avoidance of regulations and tax evasions. Způsob přístupu: Internet international management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas shared economy quantitative analysis Czech Republic media analysis Lukeš, Martin, 1976- vse2005299800 ths Dvouletý, Ondřej vse20201071296 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/65404/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/65404 Hlavní práce https://insis.vse.cz/zp/65404/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/65404/posudek/oponent/59786 Oponentura https://insis.vse.cz/zp/65404/podrobnosti dc:identifier NEPOSILAT VSKP NEPOSILAT MS-DR-DN-atd vse65404 190131 65404