03810ntm a22005537i 4500 000716370 CZ-PrVSE 20241214200511.0 m d cr n|||||||||| 241214s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Arunachalam, Santhosh Narayanan ISIS:151455 dis SOCIAL NETWORKING IN PRAGUE UNIVERSITY OF ECONOMICS AND BUSINESS eng SOCIAL NETWORKING IN PRAGUE UNIVERSITY OF ECONOMICS AND BUSINESS / Santhosh Narayanan Arunachalam 2024 ?? stran : digital, PDF soubor Vedoucí práce: Antonín Pavlíček Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 Social Network Analysis (SNA) is a valuable tool for analyzing these networks, enabling the efficient use of resources, and supporting knowledge creation. This thesis explores the current gaps and innovative approaches for managing the university’s social media presence in social media platforms. The objective is to unify the platform to enhance knowledge management within the university’s systems. As universities turn to social media for digital communication, engagement, and partnership, it becomes crucial to understand the dynamics of these networks to manage them effectively. SNA offers insights into user interaction patterns within these networks, providing valuable information for knowledge creation, communication, and community growth. By uncovering hidden communities and identifying key influencers, SNA facilitates knowledge sharing. The findings seek to advance Knowledge Management by promoting a data-informed approach to university marketing, focusing on the use of SNA for social media management, internal communication enhancement, and academic collaboration support. This research highlights existing gaps in knowledge management practices, particularly the challenges universities face in maintaining long-term engagement and collaboration within online communities. SNA insights can help universities optimize their marketing strategies, reinforce their digital presence, and build meaningful connections with students. As a result, this research will provide recommendations for refining content strategies, reaching target audiences more effectively, and leveraging social media for institutional growth. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Social Media Marketing Information management Social Network Sites Online Communities Knowledge Management Centrality Clustering Social Network Analysis Pavlíček, Antonín, 1977- vse2008429995 ths Böhmová, Lucie ola2014822796 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/73672/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/73672 Hlavní práce https://insis.vse.cz/zp/73672/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/73672/posudek/oponent/83837 Oponentura https://insis.vse.cz/zp/73672/podrobnosti dc:identifier NEPOSILAT VSKP vse73672 241211 73672