02759ntm a22004937i 4500 000716585 CZ-PrVSE 20240901121857.0 m d cr n|||||||||| 240901s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hnatchuk, Alina ISIS:172413 dis Utilizing analytics within the realm of e-commerce to manage the procurement eng Utilizing analytics within the realm of e-commerce to manage the procurement / Alina Hnatchuk 2024 ?? stran : digital, PDF soubor Vedoucí práce: Martin Potančok Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The thesis focuses on examining the utilizing of data analytics in e-commerce specifically for product supply management. The initial section of the qualification work explores the capabilities and methods of data analytics, discussing its applications across various fields and emphasizing its relevance in e-commerce. The second section delves into the supply chain, analysing its management through analytics and investigating tools for data analytics in e-commerce. The third section provides a synthesis of the findings regarding the influence of data analytics on e-commerce. It includes an analysis of the application of Google Analytics and Noibu. The object of study is an e-commerce project, with the research centring on the impact of data analytics from both the supplier and end-user perspectives. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Data analytics E-commerce Procurement management Potančok, Martin vse20201071395 ths Teplý, Lukáš opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/86296/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86296 Hlavní práce https://insis.vse.cz/zp/86296/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86296/posudek/oponent/83983 Oponentura https://insis.vse.cz/zp/86296/podrobnosti dc:identifier NEPOSILAT VSKP vse86296 240828 86296