03386ntm a22005657i 4500 000716587 CZ-PrVSE 20240901121857.0 m d cr n|||||||||| 240901s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Correia Moreira, Mafalda Cristina ISIS:172665 dis Leveraging Intellectual Property Search Systems : A Study on Trademark Portfolio Management for Portuguese and French Wineries eng Leveraging Intellectual Property Search Systems : A study on Trademark Portfolio Management for Portuguese and French Wineries Mafalda Cristina Correia Moreira 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 This thesis investigates the utilization of Intellectual Property (IP) Search Systems in managing trademark portfolios within the wine industries of Portugal and France. Given the large size and intense competition in the wine sector, effective trademark management is crucial for maintaining brand integrity and market differentiation. The study aims to explore the best practices in leveraging IP Search Systems to enhance competitive intelligence and strategic trademark management. Through a comparative analysis of Portuguese and French wineries, the research evaluates the Search Systems employed, identifies the benefits and limitations of these systems, and examines how key players in both countries manage their trademark portfolios. The findings highlight the significant differences and similarities in the countries’ trademark strategies, providing insights into the optimization of trademark Search Systems for improved trademark management in the wine industry. The study concludes with recommendations for addressing the limitations of current Search Systems to better support trademark portfolio management. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas France Trademark Management Search Systems Analysis Trademark Intellectual Property Wine Industry Competitive Intelligence Portugal Černý, Jan ISIS:116092 ths Engelová Pavková, Jana opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/86301/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86301 Hlavní práce https://insis.vse.cz/zp/86301/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86301/posudek/oponent/84039 Oponentura https://insis.vse.cz/zp/86301/podrobnosti dc:identifier NEPOSILAT VSKP vse86301 240827 86301