03031ntm a22005177i 4500 000716590 CZ-PrVSE 20240901121857.0 m d cr n|||||||||| 240901s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Kovacova, Irina ISIS:172574 dis Competitive Analysis of Online Grocery Markets in the Baltic States eng Competitive Analysis of Online Grocery Markets in the Baltic States / Irina Kovacova 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The aim of this thesis is to offer a comprehensive analysis of the online grocery market in the Baltic States using competitive intelligence practices and tools. The thesis applies the theoretical frameworks of competitive intelligence to analyse basic market dimensions such as market size, market shares, trends and competition. It examines the e-commerce landscape across different periods, including pre-COVID, COVID, and post-COVID eras, and compares the Baltic States' e-commerce development to other regions. The research includes detailed insights into the largest online grocery market players, Barbora and Rimi Baltic, and uses Porter’s Five Forces framework to evaluate industry dynamics. Additionally, it explores differences in logistics, payment options, loyalty programs and website performance between the key players. The study seeks to provide valuable insights for current industry players and newcomers, enhancing comprehension of the evolving online grocery market in the Baltic States. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas competitive intelligence market share online grocery market Baltic States e-commerce development Černý, Jan ISIS:116092 ths Molnár, Zdeněk, 1939- jn20000710450 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/86326/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86326 Hlavní práce https://insis.vse.cz/zp/86326/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86326/posudek/oponent/83965 Oponentura https://insis.vse.cz/zp/86326/podrobnosti dc:identifier NEPOSILAT VSKP vse86326 240827 86326