02889ntm a22005057i 4500 000716911 CZ-PrVSE 20240824093620.0 m d cr n|||||||||| 240824s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Sych, Illia ISIS:139518 dis Digitální transformace v marketingu nemovitostí eng Digital Transformation in Real Estate Marketing / Illia Sych 2024 ?? stran : digital, PDF soubor Vedoucí práce: Lucie Sára Závodná Bakalářská práce (Bc.)—Vysoká škola ekonomická v Praze. Fakulta managementu, 2024 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2024 The purpose of this bachelor's thesis thesis is to develop measures for implementing digital transformation of marketing in a specific real estate agency based on the con-sideration of theoretical aspects of digital transformation of marketing and assess-ment of the conditions of such transformation. The paper used methods of abstracting scientific literature, analyzing the company's reporting, SWOT-analysis, analyzing the dynamics and structure of indicators, etc. The research was conducted in 3 stages, and it was found that the company has a high level of digital maturity (8.3 out of 10), but needs to improve the use of online sources and the introduction of new digital tools. The measures developed are expected to lead to a significant improvement in the company's economic performance, increasing revenue by 14.47% and net profit by €16.1k, as well as increasing digital maturity to 8.7 points. Způsob přístupu: Internet management [obor bakal. práce] bakalářské práce fd132403 czenas bachelor's theses eczenas real estate agency digital transformation of marketing digital maturity Závodná, Lucie Sára, 1984- xx0107841 ths Bažantová, Simona ISIS:112364 opn Vysoká škola ekonomická v Praze. Fakulta managementu ko2002109809 dgg https://insis.vse.cz/zp/74423/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/74423 Hlavní práce https://insis.vse.cz/zp/74423/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/74423/posudek/oponent/84082 Oponentura https://insis.vse.cz/zp/74423/priloha/29507 Přiloha k práci https://insis.vse.cz/zp/74423/podrobnosti dc:identifier NEPOSILAT VSKP vse74423 240823 74423