Citace podle ČSN ISO 690

Cannon, Joseph P., Perreault, William D. a McCarthy, E. Jerome. Essentials of marketing: a marketing strategy planning approach. 18th edition. New York: McGraw Hill, [2024], ©2024. xxxiv, 796 stran. ISBN 978-1-266-12498-3.

Citace podle APA

Cannon, J. P. (2024). Essentials of marketing: A marketing strategy planning approach (18th edition.). New York: McGraw Hill.

Styl Chicago

Cannon, Joseph P. Essentials of Marketing: A Marketing Strategy Planning Approach. 18th edition. New York: McGraw Hill, 2024.

Citace podle MLA

Cannon, Joseph P. Essentials of Marketing: A Marketing Strategy Planning Approach. 18th edition. New York: McGraw Hill, 2024.

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