Thomas, Robert J. Finding wisdom in brand tragedies: managing threats to brand equity. First published. New Yersey: World Scientific, 2023. xiii, 173 stran. World scientific book series in marketing; vol. 1.
Thomas, R. J. (2023). Finding wisdom in brand tragedies: Managing threats to brand equity (First published.). New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific.
Styl ChicagoThomas, Robert J. Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity. First published. New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific, 2023.
Citace podle MLAThomas, Robert J. Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity. First published. New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific, 2023.
Více o citacích