Citace podle ČSN ISO 690

Thomas, Robert J. Finding wisdom in brand tragedies: managing threats to brand equity. First published. New Yersey: World Scientific, 2023. xiii, 173 stran. World scientific book series in marketing; vol. 1. ISBN 978-981-12-9356-6.

Citace podle APA

Thomas, R. J. (2023). Finding wisdom in brand tragedies: Managing threats to brand equity (First published.). New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific.

Styl Chicago

Thomas, Robert J. Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity. First published. New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific, 2023.

Citace podle MLA

Thomas, Robert J. Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity. First published. New Yersey ; London ; Singapore ; Beijing ; Shanghai ; Hong Kong ; Taipei ; Chennai ; Tokyo: World Scientific, 2023.

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