03699ntm a22005417i 4500 000719424 CZ-PrVSE 20250112182939.0 m d cr n|||||||||| 250112s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Fecková, Barbora ISIS:140858 dis Vliv streamovacích služeb na spotřebu filmů v kinech v České republice eng The Impact of Streaming Services on Cinema Film Consumption in the Czech Republic / Barbora Fecková 2024 ?? stran : digital, PDF soubor Vedoucí práce: Andrea Escobar Rios Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The rapid growth of streaming services has significantly impacted the global film industry, challenging traditional cinema and altering consumer behaviour and distribution strategies. This thesis investigates the impact of streaming services on the behaviour of cinema-goers in the Czech Republic, aiming to identify unique aspects of the cinematic experience. The findings provide valuable insights for refining marketing strategies for foreign films in the local context. Drawing on a comprehensive literature review and primary research into film consumer behaviour, cinema-going preferences, and attitudes toward streaming platforms conducted through a questionnaire, the findings reveal that while streaming services dominate film consumption habits in Czechia due to their convenience and vast content libraries, the cinema experience retains a unique appeal, particularly for high-profile films, as Czech audiences value the immersive environment and social aspects of theatrical viewing. Factors influencing cinema attendance include genre, plot, and critical acclaim, while traditional advertising methods like TV and radio are less impactful than audiovisual tools such as trailers. Many respondents support a cinema-first release strategy for major films, suggesting that streaming and cinemas can coexist through hybrid distribution models. These insights provide actionable recommendations for film distributors and marketers to tailor strategies that balance the strengths of streaming services and traditional cinemas, ensuring the continued viability of theatrical releases in the Czech market. Způsob přístupu: Internet mezinárodní obchod [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas cinema-going film consumer behaviour SVOD streaming platforms film consumption film marketing cinema experience Escobar Rios, Andrea ISIS:116787 ths Bahles, Michael ISIS:109984 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/85271/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85271 Hlavní práce https://insis.vse.cz/zp/85271/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85271/posudek/oponent/85135 Oponentura https://insis.vse.cz/zp/85271/podrobnosti dc:identifier NEPOSILAT VSKP vse85271 250108 85271