03547ntm a22005057i 4500 000719464 CZ-PrVSE 20250202134735.0 m d cr n|||||||||| 250202s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Ziaei Nafchi, Marjan ISIS:172663 dis A Comparative Analysis of Competitive Intelligence Practices among Leading Cosmetic Brands eng A Comparative Analysis of Competitive Intelligence Practices among Leading Cosmetic Brands / Marjan Ziaei Nafchi 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jan Černý Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 One of the world’s largest industries is the cosmetic industry with millions of customers all around the globe. The industry is so vast that it includes all sorts of items from personal care and beauty products. The cosmetic industry is growing rapidly as the demand for such products never seems to vanish. Statistics show that the revenue of the cosmetic market worldwide is currently around 108 billion dollars and it will reach up to approximately 129 billion dollars in 2028 (Statista, 2024). With that being said, in such a huge market, the competition can be challenging, and it is necessary that any company who wants to survive in this growing industry would utilize a strategic approach to stay ahead. The use of Competitive Intelligence (CI) practices has been a necessity leveraged by industry players over the years to maintain their position in the dynamic nature of the industry. Such practices include effectively gathering, analyzing, and leveraging information about market trends, consumer behavior, and competitor strategies. All of which are crucial for making informed and data-driven decisions, developing innovative products, and maintaining a competitive edge in the ever-evolving cosmetic industry. The aim of this thesis is to shed light on CI practices used by three leading cosmetic companies namely L’Oreal, Beiersdorf, and Estée Lauder, while observing their business strategies and their alignment with the practices. Způsob přístupu: Internet information systems management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Competitive Intelligence Cosmetic Industry Competitive Landscape Černý, Jan ISIS:116092 ths Molnár, Zdeněk, 1939- jn20000710450 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/86083/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86083 Hlavní práce https://insis.vse.cz/zp/86083/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86083/posudek/oponent/84735 Oponentura https://insis.vse.cz/zp/86083/priloha/30111 Přiloha k práci https://insis.vse.cz/zp/86083/podrobnosti dc:identifier NEPOSILAT VSKP vse86083 250131 86083