03641ntm a22006137i 4500 000719550 CZ-PrVSE 20250126140333.0 m d cr n|||||||||| 250126s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Drobil, Jakub ISIS:150316 dis Jednotný dashboard pro měření efektivity online kampaní eng Unified dashboard to monitor efficiency of online campaigns / Jakub Drobil 2024 ?? stran : digital, PDF soubor Vedoucí práce: Petr Máša Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The thesis aims to design and implement a system for unified and automated reporting of marketing campaigns using transformation, storage and visualization tools. Specifically, it focuses on the design and implementation of a data pipeline starting from different marketing systems and consisting of an ETL tool Funnel, a BigQuery database, another transformation tool Dataform, a Workflows tool to automate their processes and finally a PowerBI visualization tool to present the processed data. The main goal of the thesis is to create automated dashboards with interactive graphs that will display data from different marketing systems in one place and with which the overall performance of individual marketing campaigns can be monitored. The theoretical part of the thesis introduces the reader to the world of digital marketing and describes how it works. It also discusses the current state of research on the topic of automated reporting in marketing and describes possible tools for automation along with cloud-based data storage solutions that are required for automated data processing. The practical part of the thesis is devoted to the creation of an automated reporting solution using the mentioned tools. Způsob přístupu: Internet znalostní a webové technologie [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas unified reporting reporting automation analytics ETL data transformation data anonymization digital marketing cloud infrastructure bigquery Máša, Petr ISIS:17194 ths Gburíková, Alžbeta ISIS:128414 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/88237/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/88237 Hlavní práce https://insis.vse.cz/zp/88237/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/88237/posudek/oponent/84667 Oponentura https://insis.vse.cz/zp/88237/priloha/30083 Přiloha k práci https://insis.vse.cz/zp/88237/priloha/30084 Přiloha k práci https://insis.vse.cz/zp/88237/priloha/30085 Přiloha k práci https://insis.vse.cz/zp/88237/priloha/30086 Přiloha k práci https://insis.vse.cz/zp/88237/podrobnosti dc:identifier NEPOSILAT VSKP vse88237 250121 88237