02993ntm a22005057i 4500 000719641 CZ-PrVSE 20250112182939.0 m d cr n|||||||||| 250112s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Suslo, Vitalii ISIS:164688 dis Aplikace agromarketingu ukrajinskými podniky a farmáři eng Application of agromarketing by Ukrainian enterprises and farmers / Vitalii Suslo 2024 ?? stran : digital, PDF soubor Vedoucí práce: Květa Olšanová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The thesis investigates the application of agromarketing by Ukrainian enterprises and farmers as a means to enhance competitiveness, profitability, and sustainability. The research explores essential strategies such as digital marketing, direct sales, and precision agriculture within the context of Ukraine's agricultural landscape. It examines challenges influencing factors that lower rates of agromarkting implementation such as geopolitical tensions, financial constraints, and low customer engagement, while also recognizing opportunities in imlpementation of agromarketing. Utilizing expert interviews and stakeholder surveys, the study highlights the advantages of agromarketing, which include improved market access and strengthened customer relationships, alongside obstacles such as outdated infrastructure and limited digital integration. The conclusions drawn from the findings offer recommendations for optimizing agromarketing practices to align with the changing demands of the market. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Agromarketing Ukrainian Agriculture Marketing Strategies Farmers' Competitiveness Olšanová, Květa vse20231202670 ths Cook, Gina opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/80518/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/80518 Hlavní práce https://insis.vse.cz/zp/80518/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/80518/posudek/oponent/84970 Oponentura https://insis.vse.cz/zp/80518/podrobnosti dc:identifier NEPOSILAT VSKP vse80518 250108 80518