03030ntm a22004817i 4500 000719768 CZ-PrVSE 20250315195940.0 m d cr n|||||||||| 250315s2024 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Lorenz, František ISIS:16888 dis Brick by Brick : Elevating Data Driven Culture by measuring WOW factor eng Brick by Brick : Elevating Data Driven Culture by measuring WOW factor František Lorenz 2024 ?? stran : digital, PDF soubor Vedoucí práce: Jan Pour Závěrečná práce - Institut celoživotního vzdělávání (MBA)—Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 In today's rapidly evolving business landscape, the significance of data and analytics in driving decision-making and operational efficiency cannot be undervalued. This di-ploma thesis investigates the transformation of a traditional model production unit within a large corporate company into a data-driven entity, aligned with the enter-prise's strategic direction. The study focuses on defining a comprehensive data and ana-lytics strategy, leveraging advanced data management techniques, and measuring the effectiveness of marketing materials through a "WOW factor." The methodology in-cludes the integration of causal impact analysis using Databricks and Power BI as one example, and outline the need for development of IoT-enabled models for real-time tracking of marketing materials. The results demonstrate the feasibility and benefits of a data-driven approach, providing actionable insights that enhance marketing effective-ness and operational efficiency. This transformation fosters a cultural shift towards more enlightened ways of working, ensuring a prosperous future for the Model Produc-tion unit. Způsob přístupu: Internet Data and analytics strategy Marketing effectiveness Python & R Business transformation Pour, Jan jn20001103448 ths Potančok, Martin vse20201071395 opn Vysoká škola ekonomická v Praze. Fakulta informatiky a statistiky kn20010709399 dgg https://insis.vse.cz/zp/90427/podrobnosti VŠKP v InSIS https://aleph.vse.cz/neverejny_soubor_prace.pdf Hlavní práce https://insis.vse.cz/zp/90427/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/90427/posudek/oponent/84691 Oponentura https://insis.vse.cz/zp/90427/podrobnosti dc:identifier NEPOSILAT VSKP vse90427 250311 90427