03187ntm a22005537i 4500 000719822 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Zhang, Shijing ISIS:151102 dis Zahrnutí místních tržních podmínek do strategie vstupu společnosti Pop Mart na český trh eng Incorporating Local Market Conditions into Pop Mart's Market Entry Strategy for the Czech Republic / Shijing Zhang 2025 ?? stran : digital, PDF soubor Vedoucí práce: Ondřej Machek Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis explores a localized marketing strategy for POP MART’s expansion into the Czech market, focusing on identifying the most effective market entry method. Through a comprehensive analysis of the PEST model, the external market environment is analyzed, followed by a modified Porter's Five Forces analysis for the emerging toy industry. The evaluation of internal strategies, together with both opportunities and challenges through SWOT was conducted, followed by the Marketing Mix localized for the Czech market. A consumer survey was also conducted to analyze pricing preferences, offering key insights for developing a tailored pricing strategy, while cost estimation ensures financial feasibility. The thesis also evaluates potential entry strategies, including joint ventures and strategic alliances, to determine the optimal approach for market penetration. By leveraging its IP plus blind box marketing model, this research provides recommendations to help POP MART build a competitive and sustainable presence in the Czech Republic. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Marketing entry strategy POP MART Blind box industry PEST SWOT Porter’s Five Forces Market expansion Marketing Mix Machek, Ondřej, 1985- mzk2013753087 ths Kubíček, Aleš vse2016919922 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/85231/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85231 Hlavní práce https://insis.vse.cz/zp/85231/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85231/posudek/oponent/85124 Oponentura https://insis.vse.cz/zp/85231/podrobnosti dc:identifier NEPOSILAT VSKP vse85231 250606 85231