03412ntm a22005057i 4500 000719849 CZ-PrVSE 20260207225632.0 m d cr n|||||||||| 260207s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Hakim, Pariso ISIS:142745 dis Podnikatelský plán eng Business plan / Pariso Hakim 2025 ?? stran : digital, PDF soubor Vedoucí práce: Ondřej Machek Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta podnikohospodářská, 2026 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2026 This thesis presents a comprehensive business plan for establishing a Tajik restaurant in Prague. The primary objective is to assess the market potential, financial feasibility, and operational requirements of introducing Tajik cuisine into the local gastronomic environment. The study integrates both theoretical approaches and practical analysis, combining tools such as PESTLE, Porter’s Five Forces, SWOT analysis, customer surveys, and financial forecasting. The research identifies opportunities within Prague’s diverse and expanding culinary market, supported by a favorable location, growing tourism, and rising consumer interest in ethnic dining experiences. At the same time, the study highlights several challenges, including limited awareness of Tajik cuisine, high startup and operating costs, and exposure to economic and regulatory risks. Financial projections indicate that while the restaurant may achieve moderate profitability in the long term, the early years are likely to be financially constrained. The thesis concludes that the project carries significant risk and may not generate high short-term returns. However, with a clearly defined strategy, effective marketing, and strong operational planning, the restaurant has the potential to contribute to Prague’s multicultural dining landscape and promote Tajik culinary heritage. The business plan offers a structured guide for implementation, while also serving as a case study for evaluating the viability of culturally distinctive restaurant ventures in competitive urban markets. Způsob přístupu: Internet management [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Tajik cuisine Tajik restaurant Ethnic restaurant Business plan Machek, Ondřej, 1985- mzk2013753087 ths Pernica, Karel ISIS:80917 opn Vysoká škola ekonomická v Praze. Podnikohospodářská fakulta kn20010709402 dgg https://insis.vse.cz/zp/86589/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/86589 Hlavní práce https://insis.vse.cz/zp/86589/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/86589/posudek/oponent/85094 Oponentura https://insis.vse.cz/zp/86589/podrobnosti dc:identifier NEPOSILAT VSKP vse86589 260205 86589