Social marketing : behavior change for good - Lee, Nancy, 1945-; Kotler, Philip, 1931-; Colehour, Julie (Los Angeles : SAGE, 2024)
Philip Kotler appears as the first named author on earlier editions.
Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020.
Includes bibliographical references (pages 497-525) and index.
Keywords: Social marketing; Behavior modification; Marketing social; Modification du comportement; Behavior modification; Social marketing; Marketing; Gedragsverandering