02716nam a2200649 a 4500 000720830 20250219210748.0 231113t20242024caua-----b----001-0-eng-d NEZPRACOVANÝ IMPORT 2023394552 GBC383418 bnb 021039955 Uk 9781071851647 (paperback ; alk. paper) 1071851640 (paperback ; alk. paper) 9781071851623 (ePub ebook) 1071851624 (ePub ebook) 9781071851630 (PDF ebook) 1071851632 (PDF ebook) (OCoLC)on1378620601 UKMGB eng rda UKMGB UKOBU OCLCF NLHHG CDX OCLCA INU OCLCO DLC lccopycat HF5414 .K67 2024 658.8 23 Lee, Nancy, 1945- author. Social marketing : behavior change for good / Nancy R. Lee, Social Marketing Services, Inc. and University of Washington, Philip Kotler, Kellogg School of Management, Northwestern University, Julie Colehour, C+C: A Communications Agency All About the Good. Seventh edition. Los Angeles : SAGE, [2024] ©2024 xxiv, 545 pages : illustrations ; 24 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Philip Kotler appears as the first named author on earlier editions. Previous edition: published as by Nancy R. Lee and Philip Kotler. 2020. Includes bibliographical references (pages 497-525) and index. Social marketing. Behavior modification. Marketing social. Modification du comportement. Behavior modification fast Social marketing fast Marketing gtt Gedragsverandering gtt Kotler, Philip, 1931- jn20011018131 aut Colehour, Julie, aut https://isni.org/isni/0000000042981995 Ebook version: Lee, Nancy, 1945- Social marketing. Los Angeles : SAGE, [2024] (OCoLC)1381121670 9781071851623 https://catalyst.talis.com/vse/books/9781071851630 Plný text https://katalog.vse.cz/Record/000728672 E-book LKR EB NEPOSILAT EB 7 cbc copycat 3 ncip 20 y-gencatlg acquire 1 shelf copies policy default rm15 2023-11-13 z-processor rm15 2023-11-13 to BCCD rm15 2024-03-04 (corrected 245) record validated; printout made Z39 LOC-020