03682ntm a22005177i 4500 000722172 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Khudyakova, Ekaterina ISIS:147986 dis Faktory ovlivňující nákupní chování spotřebitelů na trzích s luxusním zbožím. eng Factors influencing consumer buying behaviour in luxury goods markets. / Ekaterina Khudyakova 2025 ?? stran : digital, PDF soubor Vedoucí práce: Květa Olšanová Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis explores factors influencing consumer buying behavior in luxury goods markets. The thesis aims to identify the main factors that shape and influence consumer purchasing preferences in luxury goods markets. Another sub-objective is to find out which features in the purchasing behavior in the luxury goods market are characteristic for Generation Z and Generation Y and then to compare them. Through quantitative research, information will be gathered regarding the factors influencing the decision-making process of the Generation Z and Y consumers in case of luxury goods, which will then be evaluated. The thesis is divided into a theoretical and a practical part. In the theoretical part, the reader will be introduced to general information regarding the luxury industry, a description of Generation Z's and Generation Y's consumer behavior, and factors influencing purchasing consumer behavior. The second part, the practical part, aims to understand how Generation Z and Y consumers make decisions about purchasing luxury goods by conducting questionnaire-based research to explore the influencing factors. The contribution of the thesis is an overall assessment of the factors influencing consumer buying behavior from the perspective of consumers in case of luxury goods. Based on these results, the thesis formulates conclusions and recommendations that may serve as a foundation for future research in the field of consumer behavior among Generations Y and Z. The findings can also support luxury brands in making strategic decisions and shaping their market approach in line with the specific characteristics of these two generations. Způsob přístupu: Internet mezinárodní obchod [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Luxury industry luxus Generation Y Generation Z consumer purchasing behavior Olšanová, Květa vse20231202670 ths Králíčková, Lucie opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/84559/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/84559 Hlavní práce https://insis.vse.cz/zp/84559/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/84559/posudek/oponent/86076 Oponentura https://insis.vse.cz/zp/84559/podrobnosti dc:identifier NEPOSILAT VSKP vse84559 250603 84559