02880ntm a22005057i 4500 000722194 CZ-PrVSE 20250614131007.0 m d cr n|||||||||| 250614s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Tskhe, Yekaterina ISIS:172573 dis Nation branding of Kazakhstan among international stakeholders eng Nation branding of Kazakhstan among international stakeholders / Yekaterina Tskhe 2025 ?? stran : digital, PDF soubor Vedoucí práce: Rafael San José Iglesias Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 The thesis provides a comprehensive analysis of Kazakhstan's branding efforts and their impact on international perceptions. Through a mixed-methods approach, including in-depth interviews with experts and a survey of international stakeholders, the research within this thesis identifies key elements influencing Kazakhstan's nation brand, such as cultural heritage, economic development, political stability, and international relations. The main added value of this thesis are practical insights for policymakers, branding strategists, and international relations experts, highlighting the need for a sophisticated and strategic approach to nation branding. By understanding the successes and pitfalls of Kazakhstan's nation branding efforts, valuable lessons can be drawn that are applicable to other nations with similar goals or challenges. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Kazakhstan Nation branding International Relations Cultural Identity San José Iglesias, Rafael ISIS:167045 ths Martínez Pantoja, Yadira Ixchel ISIS:167046 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/85343/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85343 Hlavní práce https://insis.vse.cz/zp/85343/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85343/posudek/oponent/86123 Oponentura https://insis.vse.cz/zp/85343/podrobnosti dc:identifier NEPOSILAT VSKP vse85343 250613 85343