03316ntm a22005297i 4500 000722200 CZ-PrVSE 20250614131007.0 m d cr n|||||||||| 250614s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Servusová, Štěpánka ISIS:134453 dis Udržitelnost globálních módních značek a postoje spotřebitelů z různých generací v České republice eng Sustainability of global fashion brands and attitudes of consumers from different generations in the Czech Republic / Štěpánka Servusová 2025 ?? stran : digital, PDF soubor Vedoucí práce: Rafael San José Iglesias Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis is focused on the sustainability of global fashion brands with the aim to evaluate the attitudes of consumers across different generations on the Czech market towards the sustainability of global fashion brands. The theoretical part of the thesis provides the reader with an overview of the fashion industry, the ethical and environmental challenges it faces, and it also addresses how fashion brands react to these issues. It takes a closer look at the Czech fashion market and subsequently mentions the consumer behavior and attitudes towards sustainability of selected generations. The practical part of the thesis is based on a survey, and it evaluates and compares the attitudes of consumers on the Czech market from different generations: Baby boomers, Generation X, Generation Y and Generation Z. It evaluates consumer attitudes toward fashion and subsequently also sustainable fashion as it explores the influence of various factors on their behavior. Finally, recommendations for global fashion brands are offered to increase awareness of their sustainability initiatives and to reach a broader range of consumers. Způsob přístupu: Internet mezinárodní obchod [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Czech fashion market consumer generations consumer behavior fashion industry fashion brands sustainability San José Iglesias, Rafael ISIS:167045 ths Martínez Pantoja, Yadira Ixchel ISIS:167046 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/85559/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/85559 Hlavní práce https://insis.vse.cz/zp/85559/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/85559/posudek/oponent/86126 Oponentura https://insis.vse.cz/zp/85559/podrobnosti dc:identifier NEPOSILAT VSKP vse85559 250613 85559