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Shamugiya, Nina. Fashion brands orientation to hedonic and functional needs of consumers in the Czech market. Praha, 2025. Vedoucí práce Rafael San José Iglesias.

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Shamugiya, N., San José Iglesias, R., & Martínez Pantoja, Y. I. (2025). Fashion brands orientation to hedonic and functional needs of consumers in the Czech market.

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Shamugiya, Nina, Rafael San José Iglesias, and Yadira Ixchel Martínez Pantoja. Fashion Brands Orientation to Hedonic and Functional Needs of Consumers in the Czech Market. 2025.

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Shamugiya, Nina, Rafael San José Iglesias, and Yadira Ixchel Martínez Pantoja. Fashion Brands Orientation to Hedonic and Functional Needs of Consumers in the Czech Market. 2025.

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