03386ntm a22005177i 4500 000722718 CZ-PrVSE 20250621144446.0 m d cr n|||||||||| 250621s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Pilecká, Anežka ISIS:146217 dis Cenové aspekty ve franchisingových smlouvách : Systematický přehled literatury eng Pricing aspects in intellectual property agreements : A systematic literature review Anežka Pilecká 2025 ?? stran : digital, PDF soubor Vedoucí práce: Pavel Svačina Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 Franchising is a popular method for businesses to expand across different industries. However, setting prices in franchise agreements can be complex and is often debated. Fees and royalties are crucial as they help ensure the business system is profitable and that everyone involved stays motivated. Understanding how these prices are determined is important for franchise owners, operators, and researchers. Despite its importance, research on this topic is fragmented, making it hard to fully understand how pricing in franchising works. This thesis conducts a systematic literature review (SLR) to analyse and integrate findings. A careful selection process was used, resulting in a strong analysis. The study included 8 theoretical studies and 25 empirical studies, examining key pricing issues and broader trends in franchising. The research identifies 6 key aspects that influence pricing. (1) relationship between franchise fees and royalty rates, (2) brand value, (3) risk, (4) moral hazard, (5) monitoring, (6) support. In summary, this review organizes existing knowledge and connects theoretical concepts with practical applications. It emphasizes that franchise pricing needs to be flexible and adaptable to specific situations to foster successful and sustainable partnerships. Způsob přístupu: Internet finance a oceňování podniku [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas Royalty Rate Franchise Fee Franchising Pricing Aspects Svačina, Pavel, 1979- mzk2006368362 ths Krabec, Tomáš, 1981- mzk2005318008 opn Vysoká škola ekonomická v Praze. Fakulta financí a účetnictví kn20010709398 dgg https://insis.vse.cz/zp/87120/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/87120 Hlavní práce https://insis.vse.cz/zp/87120/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/87120/posudek/oponent/87216 Oponentura https://insis.vse.cz/zp/87120/priloha/30915 Přiloha k práci https://insis.vse.cz/zp/87120/podrobnosti dc:identifier NEPOSILAT VSKP vse87120 250617 87120