03583ntm a22005417i 4500 000722753 CZ-PrVSE 20250608110309.0 m d cr n|||||||||| 250608s2025 xr fsbm 000 0 eng d NEZPRACOVANÝ IMPORT ABA006 cze ABA006 ABA006 rda Limarenko, Iryna ISIS:120559 dis Čeští spotřebitelé na trhu s rostlinnými produkty : Motivace a Bariéry eng Czech Consumers in the Plant-Based Market : Motivations and Barriers Iryna Limarenko 2025 ?? stran : digital, PDF soubor Vedoucí práce: Markéta Lhotáková Diplomová práce (Ing.)—Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů, 2025 Obsahuje bibliografii Textový (vysokoškolská kvalifikační práce) Rok obhajoby 2025 This thesis explores the topic of plant-based products and Czech consumers’ preferences. The main aim of the thesis is to characterize the behavior of Czech consumers on the plant-based products market on the basis of a quantitative study. The theoretical part provides a detailed overview of the characteristics of plant-based products, their historical development and relevance within the context of sustainability. It also outlines main aspects of consumer behavior and specifics of Czech consumers. The Czech market is analyzed in terms of its current state, consumer segmentation and major market players. The practical part is based on quantitative research carried out through an online questionnaire, which collected responses from 467 individuals. The findings reveal that awareness of plant-based products is relatively high among younger and educated consumers. However, these products are not yet part of a regular diet for most people. The main factors influencing Czech consumers’ purchasing decisions are health benefits, price and taste. So, the biggest barriers in buying plant-based products remain high prices, limited product variety and concerns about flavor and quality. The thesis concludes with a set of recommendations for industry stakeholders. It was proposed to improve affordability of plant-based products, expand product offerings, enhance taste and sensory quality, and build trust in eco-labels and sustainability. Způsob přístupu: Internet international business - central european business realities [obor dipl. práce] diplomové práce fd132022 czenas master's theses eczenas consumer behavior dietary preferences flexitarian plant-based sustainability purchasing Czech Republic Lhotáková, Markéta, 1971- pna2010582246 ths Halík, Jaroslav, 1961- xx0051501 opn Vysoká škola ekonomická v Praze. Fakulta mezinárodních vztahů kn20010709400 dgg https://insis.vse.cz/zp/88490/podrobnosti VŠKP v InSIS https://insis.vse.cz/zp/88490 Hlavní práce https://insis.vse.cz/zp/88490/posudek/vedouci Hodnocení vedoucího https://insis.vse.cz/zp/88490/posudek/oponent/86444 Oponentura https://insis.vse.cz/zp/88490/podrobnosti dc:identifier NEPOSILAT VSKP vse88490 250603 88490